Today, Hull’s LIFE continue their rapid upward trajectory with the announcement of their new single ‘Switching On’. Honing in on a more exploratory sound, ‘Switching On’ sees LIFE incorporate future-facing elements of electronic instrumentation with more experimental and brooding guitar/bass work, whilst reflective lyrics look back over the band’s journey together and what is yet to come.
The single is also accompanied by a new video, which has been directed and produced by the band with the help of local filmmaker Josh Moore (who has also collaborated with the band on all of their recent videos). The video channels Wes Anderson-esque colour palettes and symmetrical shots, combining frenetic lighting with dating style video monologues from houseplants trying to find love.
Speaking on the single, frontman Mez Green says, “After completing ‘A Picture of Good Health’ I felt like I belonged in the world, lyrically painting over the bone-eating demons, I wanted to express why this was. I wanted to scratch it out like people do on woodland trees or moorland rocks. It was love; I found love.
‘Switching On’ is my lyrical attempt of charting that journey; the initial giddy, nervous and pinch-me moments, the wanting to be accepted, the lust and the incredible feeling of finding that person and falling in love.
The band wanted to be open to all aspects of musicality so that the lyrics were given an aural heart. We wanted to be brave, bold and exciting as we evolve our sound and rhythms by bringing in elements of synths, pads, machines and pure bass and guitar experimentation.
‘Switching On’ is a nod to where we want to be and where we are going; the future.”