Glam Goth Beauty’s Marley discusses her journey in the cosmetics industry, striving for inclusivity

By April 28, 2022 Features, Interviews, Spotlight

Marley from GLAM GOTH BEAUTY talks to Dom about her journey in the cosmetic industry, her mission to inspire diversity and inclusivity and more.

Marley opens chatting about success, and says the creative freedom she is afforded now makes her feel successful: “With all the jobs I had in retail and waitressing before this, the fact that I can get up now, and I’m the one that tells myself what to do every day. That is the definition of success for me. I love the clothes, shoes and glamor, and I always have, but I think that fulfilling my childhood dream, and the fact that I am my own boss is, for me how I would define success.”

Talking about the confidence she displays in videos, Marley says that confidence is something that is built over time: “Some days I am not feeling my best, and it’s like, okay let me put a wig on, let me put some lipstick on and act like I am the baddest bitch and then hopefully that confidence will hit me later!”

In terms of accessibility, that is something that has always remained close to Marley’s heart within the business: “Whatever difference you have, that is your power. People who are different, we are the underdogs. It doesn’t matter who you are, even if you’re not alternative I want you to be able to come to Glam Goth Beauty and find something for you! I am a ‘safe place’, I am not going to tear you down.”

In terms of advice for other people who are inspired by Glam Goth, and maybe want to start a business of their own, Marley says that it’s easy to get in your own head sometimes, and that it can be quite a lonely process: “We feel this sense of loneliness – I have to do everything myself. For me, if I just get up and go through the motions, I will eventually start to get better.”

Still as someone who has ADHD, Marley takes time to consider her mental health each day: “If I don’t wanna get up, I’m not gonna get up until I’m ready. I’m not a morning person. If I get up at 2pm, at least I got up. That to me is a win. I don’t wanna be Jeff Bezos or Elon Musk, I wanna be the best I can be, and support other people.”

For those who are getting into the cosmetics industry, for Marley it’s about being authentic: “I love to see authenticity, and throw some fantasy in there as well. Show me that you will just go for it. I don’t have a creative team, I am the creative team! Make some mood boards, do some preparation and then go for it.”

On the long-term mission statement for Glam Goth, Marley wants to simplify style for other people: “I find it almost soul-crushing when people come to me and they’re like, ‘I can’t dress like you’ or ‘I wanna wear the outfits you do’. I now know what my other purpose is. I want to merge fashion and beauty while staying true to the brand.”

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Listen/watch the full chat with Marley on her inspirations, career highlights, personal background and music taste below: