Brighton duo Blood Red Shoes are handing over power to their fans to release a brand new song from their forthcoming album.
The band, who have been recording in Berlin, will place 10 QR codes in 10 different cities around the world. Each QR code will unlock part of a new song, which will be streamed on the band’s website once all 10 codes have been discovered.
The duo will announce each city on a daily basis from November 21 and reveal clues to the exact locations of the codes on 1st December. The first person to find the code in each city will win ‘two free tickets for life’ to any Blood Red Shoes club show.
“We wanted to do something creative with how we release the first song from our new album and something where we give fans control over when the song comes out”, explains Steve. “We’ve got really dedicated fans all over the world so we thought the coolest thing to do would be to find a way where we can connect these people together from each country, a kind of international fan collaboration to release our song.”
Blood Red Shoes are currently putting the finishing touches to their fourth album, due for release on Jazz Life/[PIAS] Cooperative in early 2014.
The duo recently handed power over to their fans to release a brand new song. The band placed 10 QR codes in 10 different cities around the world and the track was unlocked once all the codes had been discovered. Click below to hear ‘The Perfect Mess’…
“For this album we packed up all our stuff, got in a van and drove to Berlin, where we lived for months in a rented studio space,” explains Steve. “No producer, no engineer, no A&R people, just us two in a big concrete room in Kreuzberg, jamming and recording our songs whenever we wanted, how we wanted with nobody to answer to except ourselves. It came out as our rawest, heaviest, sexiest and most confident sounding record so far.”