Another track from The Drums’ current album is released at the end of this month.
‘How It Ended’, the second track taken from ‘Portamento’, is accompanied by a promo video filmed during the band’s recent concerts in London.
Frontman Jonny Pierce says the city provided a comfortable setting for the video shoot. “We took three days for filming which happened to be the same three days that we were playing a few small intimate shows around London. It made us a bit nostalgic because it was just like the first time we came to London as a band, and our worlds changed forever,” he adds.
The video’s director, Patrick Roberts, describes his clip as visceral and intimate: “We wanted to convey a tone of recollection, memory, and longing. While the lyrical content could refer to a person, we wanted to play with the idea that it could also refer to a place.”
“We chose to incorporate figures that were ghostly, painterly, and saturated in color. We wanted a video that retained a sense of human touch. Something visceral and intimate,” Roberts says.
The band return to the UK for a nine-date tour at the end of November. ‘How It Ended’ is released via Moshi Moshi Records on October 31, and you can see the video below.