The Drums’ Transatlantic tribute

By Editor
By October 6, 2011 World

Another track from The Drums’ current album is released at the end of this month.


‘How It Ended’, the second track taken from ‘Portamento’, is accompanied by a promo video filmed during the band’s recent concerts in London.


Frontman Jonny Pierce says the city provided a comfortable setting for the video shoot. “We took three days for filming which happened to be the same three days that we were playing a few small intimate shows around London. It made us a bit nostalgic because it was just like the first time we came to London as a band, and our worlds changed forever,” he adds.


The video’s director, Patrick Roberts, describes his clip as visceral and intimate: “We wanted to convey a tone of recollection, memory, and longing. While the lyrical content could refer to a person, we wanted to play with the idea that it could also refer to a place.”

“We chose to incorporate figures that were ghostly, painterly, and saturated in color. We wanted a video that retained a sense of human touch. Something visceral and intimate,” Roberts says.


The band return to the UK for a nine-date tour at the end of November. ‘How It Ended’ is released via Moshi Moshi Records on October 31, and you can see the video below.

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