London/Norwich Crew Youth Killed It have unveiled the cheeky and cheery video for seasonal single ‘Great British Summer: Frontman/guitarist Jack Murphy says of the piece: “The majority was filmed by our good friend and videographer Rob Aiano during our time at the Isle of Wight for the festival. Then with some reshoots and special sauce, voila, a music video for the ages. We’re pretty sure that like 99% of Britain suffers from SAD (Seasonal Affective Disorder) so it’s about how we need some Vitamin D to cheer us all up.”
The single is the latest to be taken from their newly announced sophomore album. Entitled ‘What’s So Great, Britain?’, it will see release via Rude Records on 5th October, with Murphy setting the scene: “Everything I’ve experienced over the last 14 months led to the creation of this record. Things that affect and impact the life of someone in their 20’s – from society to relationships. It’s been a mad 18 months for Britain and my personal life in general, so I really put my heart on my sleeve with this one.” The record is available to pre-order here, featuring instant grats of the new single, plus two others recently unveiled: lead single ‘Where Did I Go Wrong?’ (here) and title track ‘What’s So Great, Britain?’ (here).