A video game launch campaign that’s truly off the wall

By Colm O'Rourke
By Colm O'Rourke January 30, 2012 September 14th, 2016 London

The release of the new Soul Calibur game has inspired a team of graffiti artists to create a mural on a suburban London road.

soulcaliburvgraffiti



Located along Great Eastern Street in Shoreditch, the artwork depicts the characters of Nightmare and Patroklos and a guesting Ezio Audiotore from the Assassin’s Creek franchise.

 

Street collective EndOfTheLine created the piece over a three-day period in a location they use regularly as a public art space.  A five-minute film showing how the mural comes together has been shared online:

 

 

‘Soul Calibur V’ (BBFC certificate 12, PEGI certificate 16) is released for the PlayStation 3 and Xbox on Friday (February 3).  For more information on the game, please visit its website.

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